There are many aspects of a web site which affect how well its optimized and how well it ranks in your search results, and whilst WordPress (and our well-coded themes) give you a fantastic and solid foundation – there are some ways you can really take control over all deeper aspects of your sites SEO with some awesome free plugins.
Today im going to round up some excellent resources you can begin working with right away – and although in the world of SEO nothing is instant, the sooner you start to lazer-target your content and keywords, the sooner you can reap the rewards or more traffic and authority in your niche.
If you have no heard of this plugin, then boy your in for a treat.
Yoast SEO is a complete solution for taking granular control of all aspects of your sites SEO. A particularly useful feature of offers is allowing you to alter the meta details such as titles etc for areas which you usually cannot with WP such as archives, 404 pages etc.
Quite possible its most popular feature however is it can read the content of your posts/pages and rate your content based on the keywords your aiming for! Yes, there are online tools for this, but having something right in the WP post editor is a real dream.
If your going to bother honing your sites keywords etc with the SEO plugin above, your going to need a method of measuring your sites stats to see what kind of impact your having – this is where Google Analytics shines, however it can be tricky correctly ensuring your analytic is installed throughout your site. Step up Google Analytics by Yoast.
The plugin makes things very simple by allowing you to simply link your Google account to it, meaning you just select the ID of the property you have set in the Analytics dashboard from a dropdown menu and your ready to rock!