Although using a massively popular platform such a WordPress is a great start – if you wish to build a site which is actually successful in what you want it to do requires a lot of involvement and nurturing. Today’s post gives you some actionable tips you can but into practice right now to get you trucking along the highway to success.
One of the main factors when creating a site wish you want to ensure has the best chance of being successful is to ensure it performs well. Not only does your sites design need to be usable and responsive to ensure all users can access your content, no matter the device – but you need to also consider your sites performance as if your pages are taking too long to load, its not only going to annoy potential users of your site but it can have a real negative effect on your sites search engine rankings.
We have actually created some very useful articles which cover everything you need to not only speed up your WordPress setup, but also an essential guide to choosing the correct theme for your niche and needs,
Security and Fallback’s
Has your favourite online hang-out ever been hacked or randomly vanished for a few days citing a technical issue? Then you will know how frustrating it can be when something your want to look at is unavailable. If your the proprietor of a site then you need to ensure you have taking all the steps you can to keep your site secure, which is something we can help with in our guide to securing WordPress.
Although you can take all the steps within your grasp to keep things as secure as you can, its essential to prepare for failure and have back-ups in place should the worst happen and your site is hacked or otherwise taken down for whatever reason. The process of setting up a backup system can be a real pain however your hosts may be able to help, for WordPress users we have created a comprehensive guide on setting up your very own backup and restore system via some excellent free plugins.
Search Engine Optimisation
In this day and age, ensuring your site is in front of as many eyes as possible it crucial to any long term success, but how can you entice new users to your content? A great place to start is optimise your on-page content to attract new users via search engines such as Google, after all, Google is for most of us the first stop when trying to hunt down the information or product/service you need. Although search engine optimisation is an ongoing process, you can begin taking control of things with a few key plugins today. Check out our complete guide to Boosting your SEO here to give you a concise overview of all you need.
Another huge factor in gaining new visitors to your site is the ever increasing pressure to have your content shared via social networks, although WordPress handles things pretty well to some extent, you can really customise how your shared content appears with this handy guide to customisation of your shared content.